2) Scapegoating: Instead of addressing the problem, you blame the other party. This is used in politics a lot. Politicians will often attack their opponents view points on subjects instead of addressing the problem and giving people their solution.
3) Lesser of two Evils: Convincing people that this choice is bad, but not as bad as the other choice.
4) Down with the Kids: It's kind of like trying to say you're "hip" and that you get where the younger generation are coming from. Most of the time when people say they're hip, they most likely are not.
5) Assertion: Stating something that is just a statement or an opinion, and getting people to believe it is indeed a fact.
6) Transfer: It's pretty much when your feeling for one thing to your feelings on another thing.
7) Omission: The leaving out of small facts which could change the meaning of something completely to further your agenda.
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